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Website research

 I plan on making a B2C online fashion website that focuses on sustainable and affordable clothing. The website offers a range of clothing and accessory options, made from environmentally friendly materials and produced in fair labor conditions. Similar websites to this include PACT, and ASOS. 

ASOS and Pact Clothing stores both focus on different aspects of the 4 P's of marketing.

ASOS primarily focuses on the Promotion aspect of the marketing mix. They heavily invest in advertising and social media marketing to create brand awareness and promote their products. They use influencers, celebrity endorsements, and social media campaigns to reach out to their target audience.

On the other hand, Pact Clothing store primarily focuses on the Product aspect of the marketing mix. They specialize in creating sustainable and ethically produced clothing. They use eco-friendly fabrics and production methods and ensure fair labor practices. Their product offering is designed to appeal to environmentally conscious customers who are looking for sustainable and ethical clothing options.

Overall, both companies focus on different aspects of the 4 P's of marketing, depending on their product offerings and target audience.


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