SEO, or search engine optimization, refers to the practice of improving the visibility and ranking of a website or web page in search engine results pages. This involves optimizing various elements of a website, including its content, structure, and coding, in order to increase its relevance and authority in the eyes of search engines like Google. (Kent, 2020)
References:
Kent, P 2020, SEO for Dummies, John Wiley & Sons, Incorporated, Newark. Available from: ProQuest Ebook Central. [19 January 2023].
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