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Features of e-commerce websites

According to Purwati (2011), e-commere websites have these features:


  • User-friendly interface that allows customers to easily navigate and find what they are looking for
  • Product listings that display product details, images, and pricing 
  • Shopping cart functionality that enables customers to add products to their cart and checkout securely
  • Secure payment gateway that allows customers to make payments using various payment methods such as credit/debit cards, e-wallets, etc. 
  • Order management system that tracks orders, shipping details, and delivery status 
  • Customer service support that includes FAQs, live chat, email, and phone support 
  • Marketing and promotional tools such as discount codes, loyalty programs, and email marketing campaigns to attract and retain customers 
  • Integration with social media platforms to allow for easy sharing and promotion of products.

 

References:

Purwati, Y., 2011. Standard features of e-commerce user interface for the web. Researchers World, 2(3), p.77.

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