As I plan a fashion website that focuses on environmental impact and ethical business practices I took a closer look at about pages of two sites with similar values.
The first one is ASOS, a UK-based online fashion and beauty retailer that aims to empower 20-somethings to look and feel their best while promoting diversity, inclusion, and sustainability. They have a dedicated page called "Fashion with Integrity" that provides more detailed information on their sustainability and ethical practices.
The second company is Pact, a US-based online retailer that specializes in sustainable and ethically made clothing. They use only organic cotton and other sustainable materials, as well as fair labor practices, and have various certifications like GOTS and Fair Trade. Pact's brand story emphasizes their goal of creating a more sustainable and equitable fashion industry.


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